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QR Code Reader Applications

It is important as a marketer to be sure that your potential customer get the best out of their QR code experience. This is true in two ways. First of all, as QR codes are still a new and upcoming technology, there are many people who do not yet have the capacity to scan and translate a QR code so that they may view your critical information. Secondly, you want to be sure that of all the reader applications available, your potential clients are using the best one for the job, thus making sure they are receiving the correct information when decoding your QR code. An easy way to do this is to include info on a recommended QR Code reader with your QR code. This is much more practical for QR codes used in items like print ads, such as posters, magazines, etc., as opposed to those placed on other types of merchandise, but it is likely that print ads make up a good percentage of your QR code campaign so let’s start there. There are a number of great QR code readers available. If you are new to this, see how to get a QR Code reader. The following is a summary of some of the readers available today.

QuickMark Mobile

  • Reads QR Codes and Data Matrix
  • Works with most cell phones
  • Pro: It automatically scans and decodes, so you don’t have to click a button.
  • Con: It requires an autofocus camera.

ScanLife Reader

  • Reads QR Codes, Data Matrix, UPC, EZ Code
  • Works with most cell phones
  • Con: It requires some personal info on startup before use for anonymous tracking purposes.
  • Con: Warns against codes that aren’t registered with ScanLife, even though they may not be a threat.

BeeTagg Reader

  • Reads QR Codes and Data Matrix
  • Works with most cell phones
  • Pro: It automatically scans and decodes, so you don’t have to click a button.
  • Pro: It stores images so you can revisit them later on.

Neo Reader

  • Reads QR Codes, Data Matrix, Aztec, UPC
  • Works with most cell phones

i-nigma Reader

  • Reads QR Codes and Data Matrices
  • Works with most cell phones

KAYWA Reader

  • Reads QR Codes and Data Matrix
  • Works with Nokia, Erickson, Motorola, & Samsung

UpCode Reader

  • Reads QR Codes and Data Matrix
  • Works with most cell phones
  • Con: Needs a good quality photo to convert codes.

Please keep in mind that this is just a sampling of the QR code readers and software available today. And with the surge in this technology, it is likely that more and more readers will be released in the near future. Some detailed internet reviews of the vast majority have already been conducted. However, by staying up to date on this technology, you can provide your clients with a way to stay as up to date as possible on your business.